What Harvard is saying about Design Thinking
"Design thinking is moving closer to the center of many enterprises, says Kolko. Its principles include a focus on emotional experiences, testing with prototypes, tolerance for failure, and making complex technology easy to use. But a design-centric culture requires understanding that ROI on design is hard to quantify - and appreciating what design can and cannot achieve" John Kolko, September 2015.
Author: Denise Picton
Categories: Leading & Managing,